9.4
Materiality and Sustainable Development Goals

Materiality determination

In 2017, Accell Group used an online survey, via research bureau GfK, to put a brief list of material aspects to a large group of internal and external stakeholders, including around 4,500 consumers from GfK’s consumer panel in France, Germany and the Netherlands. The respondents were asked to indicate for each aspect to what extent the respondent believed it has an impact on the group they represent, society as a whole and on Accell Group. Respondents were also asked to rank the various aspects in terms of importance and were given the chance to add what they believed to be missing aspects.

The outcome of this online survey was put to representatives of the senior management and the Board of Directors in a round table session to arrive at a final ranking. This is how we took into consideration the four principles of GRI standards (stakeholder engagement, sustainability context, materiality, completeness) for the determination of the content of this annual report.

The table below describes the (current) highly material aspects.

Demarcation inside and outside the organisation:
Sakeholder groups that prioritise the aspect:
Key figures and performance indicators:
A Customer satisfaction
  • In addition to satisfaction with a high-quality product, buying convenience and availability, good information and a focus on customer safety, both in terms of regulations and product development and in use, are important factors that make an implicit contribution to client satisfaction.
  • Consumers
  • Retail trade network
  • Accell Group companies.
  • No indicators at group level.
  • Brands have their own methods for monitoring this.
B Healthy and green mobility
  • Playing a leadership role when it comes to increasing sustainability in mobility, reducing congestion, reducing CO2 emissions and improving the living conditions in urbanised areas. Playing a proactive role in society to promote more exercise, sports and a healthier lifestyle, safety in terms of cycling conditions, infrastructure and bicycle products.
  • Retail trade network
  • Shareholders and Banks
  • Industry organisations
  • Accell Group companies
  • Consumers
  • Public sector
  • Suppliers.
  • % sustainable commuter traffic
  • Amount in sponsoring.
C Innovation & design
  • Providing distinctive products that surprise customers without compromising on safety and sustainability.
  • Accell Group companies
  • Consumers
  • Retail trade network
  • Industry bodies.
  • Number of prizes and awards
  • Number of patents and model protections.
D Health & safety
  • Compliance with legislation and regulations, but first and foremost attention to improving the health and safety culture within the company.
  • Employees
  • Public Sector
  • Industry organisations
  • Accell Group companies.
  • Hours of absenteeism
  • Hours of absenteeism as a result of accidents.
E Sustainable Production
  • Production of bicycles with the lowest possible impact on the environment, reduction of waste and energy consumption, attention paid to the use of packaging and safe materials.
  • Industry organisations
  • Suppliers
  • Public sector
  • Accell Group companies
  • Shareholders and Banks.
  • Environmental burden packaging materials
  • Environmental burden waste.
F Supply Chain
  • Optimisation of the supply chain to increase reliability of deliveries and reduce lead times and respond more effectively to changes in consumer demand. Accept responsibility as an important player in the mobility chain to encourage sustainable operations among partners on both the suppliers’ side and the distribution side.
  • Shareholders and Banks
  • Public sector
  • Industry organisations
  • Suppliers
  • Accell Group companies.
  • Assessment suppliers in terms of employment practices, human rights and environment
  • Number of REACH assessments and % deviations.
G Job enjoyment and welfare
  • Providing an open and professional culture in combination with an inspiring working environment that suits the personal abilities, talents and ambitions of employees. Providing good training and career prospects with attention for personal circumstances, health and with care for a safe working environment.
  • Employees
  • Accell Group companies
  • Public sector.
  • Hours of absenteeism
  • Number of hours of training and education
  • Employee evaluation in terms of satisfaction, engagement and enthusiasm.
H Energy Use
  • Reducing energy consumption primarily in assembly, paint shops, lighting and heating of our production facilities, warehouses and offices.
  • Accell Group companies
  • Public sector
  • Industry organisations
  • Shareholders and Banks.
  • Amount of energy consumption
  • Amount of emissions.
I Profitability
  • Improving profitability by implementing our strategy, and always from the perspective of customer satisfaction, so this actually bolsters our relevance in the long term, rather than undermining it.
  • Shareholders and Banks
  • Accell Group companies.
  • Net turnover
  • EBIT margin
  • Net profit
  • ROCE.



Sustainable Development Goals

Accell Group recognises the importance of the so-called Sustainable Development Goals (SDGs) drawn up by the United Nations. As a first step, we have determined the goals that we can contribute to as an organisation and the extent to which we do so already. In 2018, we continued to refine our CSR strategy and that also includes our contribution to the SDGs.

In terms of our product, the bicycle, we focus primarily on SDG 3 and SDG 11. These themes receive extra attention in product development and marketing. But the other three SDGs are also part of our daily activities. We explain our initiatives in these areas in more detail in the sections 3.6 Brands and products, 3.7 Processes and information technology and 3.8 Organization and people.