4.5
Core Competencies

Accell Group’s three core competencies are:

• Our strong brands in lifestyle and sports, which give us a head start in the introduction of new innovations.
  
  
• We are the number one bicycle manufacturer and the market leader in e-bikes in Europe. We are the number two player in bicycle parts and accessories. This gives us considerable purchasing power and financial strength, which will enable us to invest in an increasingly complex e-bike product and in the development of new bike-centric mobility solutions.
  
  
• Finally, our innovative strength. We are particularly strong in innovation in the sports segment and we have once again succeeded in setting the new standard for e-MTBs with the Haibike Flyon, which will be on the market in 2019.