4.2
Vision and Mission

Vision 

Our vision is to be the market leader in mid and high-end e-bikes and in bicycle parts and accessories in all our chosen regions, with consumer needs and corporate social responsibility at the heart of everything we do.  

Mission

Nothing inspires and motivates us more than highly satisfied consumers and dealers. This is what drives us at every turn. We sum up our mission in the slogan ‘Great bikes win great likes’.