4.1
Key Trends and Market Developments

Bicycles in general and e-bikes in particular are increasingly considered an important part of the solution to congestion in cities, safer city transport, CO2 reduction and healthier lifestyles.

Various European governments are encouraging the use of e-bikes with purchase subsidies or tax breaks. The European Union, as well as various individual European countries, is making subsidy schemes available to improve the infrastructure for cyclists both within and outside cities and to stimulate innovation.

The popularity of e-bikes is set to continue for the foreseeable future. The market for e-bikes is still growing in virtually all Western countries. Demand for regular e-bikes and e-performance bikes (B2C) is on the rise, but we are also seeing strong growth in demand for e-cargo bikes (B2B and B2C).

Bicycles have evolved into a highly popular lifestyle product. More than ever before, strong brands and distinctive designs are making the difference in the likes of sports and urban biking. Smart internet technology and handy apps for connected bikes are enriching the bicycle experience and continue to make bicycles better and safer in all kinds of ways.