Organisational structure

In 2018, we made a number of drastic changes to the structure and management of the organisation. As of July 2018, we operate under a new structure with a centralised commercial, supply chain and IT function.


In this new structure, the Chief Commercial Officer is responsible for innovation, marketing, e-commerce and retail. The Chief Supply Chain Officer is responsible for the global supply chain, including production facilities and planning.

Accell Group is active in two segments: bicycles and bicycle parts and accessories. We have set up a new regional structure for our bicycle business in 2018, with each region focusing on the perfect execution of commercial plans. We have placed our bicycle parts and accessories business under a single centralised management in Accell Bike Parts as of May 2018, to create the right conditions and synergies that will enable continued profitable growth in this segment and for our company as a whole.